Economic Development

The City of Battle Creek is committed to fostering economic vitality through business recruitment and retention to attract new investment to the community. The city, working with numerous partners -- like Battle Creek Unlimited -- works hard to help entrepreneurs and startup companies plan, implement and sustain their new businesses and assist existing business owners with their growth and development. Our economic development team, led by the Assistant City Manager for Community and Economic Development, will help guide your business through the regulatory process, providing assistance with planning and zoning, code and inspections, access to incentives and more.

Downtown Battle Creek
Battle Creek features an active and lively downtown that includes unique residential, commercial and retail spaces, the downtown farmers market, green space, public Wi-Fi, a 17-mile Linear Park path, public art, libraries, symphony performances, quaint restaurants and coffee shops.
Activities abound, including the Cereal Festival, Spring and Fall Into the Arts art walks, free outdoor concerts like the Post Band, Festival Market Music and Vibe@5 concert series, International Summerfest, International Festival of Lights and outdoor movies, just to name a few.

Since 2008, more than $39 million in public and philanthropic investments have leveraged $88 million in private investment in the downtown. More than 1,100 additional jobs also have been added. The city's downtown development office is standing to provide assistance with any and all development projects in the downtown. This office also coordinates certain activities and events and provides marketing, communications and public relations services for the downtown.

For more on the city's downtown development efforts, visit

​BC Vision
The city's economic development strategy is tied directly to the city's community-wide economic development plan -- BC Vision. BC Vision envisions Battle Creek as a thriving community where people can live, work and play, where there is equitable opportunity for all residents to have the income, education and resources they need to be successful. The plan is built on a foundation of jobs, talent and a culture of vitality or civic pride, unity and trust developed by a strong sense of "place" in the community.

These three interconnected pillars are supported by five strategic priorities:
  • Increase the number of permanent jobs in the community
  • Increase the number of Battle Creek residents connected to jobs
  • Increase college and career readiness
  • Increase kindergarten readiness
  • Increase the civic pride among residents in the community
More Information Battle Creek Unlimited
Since as early as 1972 the city has had an ongoing partnership and contractual relationship with Battle Creek Unlimited (BCU) and BC/CAL/KAL Inland Port Development Corp. for marketing and management services, including all commercial and industrial economic marketing, promotion and development in the city's Fort Custer Industrial Park and W.K. Kellogg Airport.

Fort Custer Industrial Park is one of the premier international business parks in the country and is home to more than 90 companies, including 25 internationally-based companies, employing more than 9,400 people.

Adjacent to the industrial park, W.K. Kellogg Airport has a 10,003-foot runway that can accommodate any variety of aircraft built today. Duncan Aviation and Western Michigan University College of Aviation are located at the airport.

BCU is committed to creating regional wealth through business development, retention and attraction. For more on BCU, visit

More Information