Traffic Information

New crossing signal on Cliff Street

Some traffic control will be changing on Cliff Street, near Post Foods, likely in 2022. We will remove the full traffic signal at Marjorie Street, and install a new pedestrian crossing beacon a half-block east of that, between Marjorie Street and Inn Road. This change has the goal of improving traffic on Cliff, and making the pedestrian crossing easier and safer for Post employees who cross from the parking lot to the plant.

We sent this letter to neighbors nearby. Nosotros enviamos esta carta a los vecinos cercanos.

It's called a High-Intensity Activated CrossWalK Beacon (HAWK), or a Pedestrian Hybrid Beacon (PHB). It will allow traffic to flow on Cliff Street until a pedestrian pushes the button to activate the beacon. The beacon is off/dark unless someone pushes the button to activate it. Then it goes from flashing yellow, to steady yellow, to steady red over several seconds, to stop traffic and let the pedestrian cross. At the end of the crossing cycle, it blinks red, then goes dark again. That looks like this: 

Source:,, via Wikimedia Commons

On Dec. 21, 2021, the City Commission approved an agreement between Post and the city. Post will pay for the equipment and installation, and the city will maintain it. After 15 years, the city will own the beacon.

This video shows a HAWK beacon in Colorado, a good representation of what you will see on Cliff Street here in Battle Creek: