May 1, 2020
FOR IMMEDIATE RELEASE
For more information contact: Aviation Director Larry Bowron, 269-966-3570, email@example.com
City airport announces new website
BATTLE CREEK, Mich. — The Battle Creek Executive Airport at Kellogg Field continues to celebrate 95 years of operation by launching a new website – www.flybtl.com.
The city worked with R.A. Weidemann & Associates Inc., an aviation consultant, as part of a recommendation in the airport’s 2017 strategic business plan to develop a new brand. That work included developing the airport’s new name, as well as logos, a comprehensive marketing plan, and the new website.
Airports around the world are known by unique, three-letter airport codes, or location identifiers, determined by the International Air Transport Association. It is easier to say and write BTL than the full Battle Creek Executive Airport at Kellogg Field name for the pilots, controllers, corporate dispatchers, weekend flyers, and others. Battle Creek’s location identifier is reflected in the new website URL.
“The new website represents another step forward in the city’s efforts to provide a compelling, interactive experience, featuring a new streaming video, and other enhancements,” said city Aviation Director Larry Bowron. “The site will remain easy to navigate, with information for everyone from aviation novices, to recreational general aviation pilots, to high-end corporation jet pilots and crew members.
“The new site will also reinforce the important role the Battle Creek Executive Airport plays in the national general aviation sector, as the city continues to develop the airport, and create opportunities for new aviation/aerospace companies to locate in our city.”
Stay tuned as the airport continues its transition to the Battle Creek Executive Airport at Kellogg Field, complete with a new monument and wayfinding signs, more improvements to its online presence, and more.
You also can navigate to the airport’s new website via the city’s website, battlecreekmi.gov. Under the Your Government tab, click Departments, then Battle Creek Executive Airport.